Objective 2 
 
We will know we have addressed this imperative when we implement a wide ranging enrollment management plan that encompasses recruitment, application, review, admission, enrollment, orientation, formation, timely progress toward graduation, placement, and alumni/ae involvement. 
 
Strategy 1
Develop an enrollment management plan that comprehends but is not limited to the following strategies (2-­‐5). Create and install the organizational responsibilities, capabilities and structures to ”house” and administer this plan in an effective and efficient manner.
 
 The following strategies are related to pre-­‐matriculation components of the enrollment management plan (recruitment, application, enrollment):
 
 Strategy 2
 Increase the percentage of applications to masters’ degree programs from the pool of potentially qualified applicants. Actions to advance this strategy include, but are not limited to:
 • Analyze and quantify the ever-­‐changing pool of potential applicants (define the pool). Figure out a legitimate way to measure effectively the share of potentially qualified applicants who actually apply to PTS. Set goals to increase our share and track our performance against this goal.
 • Increase resources to create and utilize effective marketing tools
 • Continue to create intentional partnerships with feeder institutions, including, but not limited to PCUSA-­‐related institutions (e.g., colleges/universities, churches, other non-­‐profits, NGOs)
 • Utilize more intentionally the resources within our campus community, alumni/ae, trustees, and other ‘friends of PTS’ to increase our applicant pool
 
 Strategy 3
 Develop specific recruitment plans for each degree program.
 
 The following strategies related to post-­‐matriculation components of the enrollment management plan (orientation, formation, timely progress toward graduation, placement, and alumni involvement):
 
 Strategy 4
 Strengthen institutional resources for and provision of academic planning and support services, giving specific consideration to:
 • A professionally staffed resource center
 • Enhanced academic advising (improve the online module and add an individual advising component)
 • Extended orientation, such as weekly Wednesday seminars through the fall term
 
 Strategy 5
 Utilize more intentionally the resources within our campus community, alumni/ae, trustees, and other ‘friends of PTS’ to expand our placement network.