Why identity standards are important

The positive image of Princeton Theological Seminary is important to everyone associated with the institution. While the marketing of the institution involves many things, from a simple matter like how a telephone is answered to the more complex process of how the Seminary is advertised, a person’s first contact with the Seminary occurs most often in the form of printed materials or online.

In today’s marketplace the quality of our institution’s image is increasingly dependent on visual communication and “branding.” Maintaining a strong, consistent image reinforces the stability, quality, and reputation of the Seminary.

A strong and consistent visual identity system offers many advantages. It serves to unify and strengthen the various parts of the Seminary, projects a cohesive image of the Seminary, and eliminates the confusion caused by the use of different logos and typefaces.

The Logo and Identity Standards Manual has been developed to ensure consistency in how we present ourselves to the public and to help develop awareness of the growing scope of our institution.

The manual must be used and adhered to by anyone who makes decisions about publishing. It is not an editorial guide on letter writing or other business correspondence.

It is recognized that the manual cannot possibly cover every design situation that may occur. Any questions regarding Princeton Theological Seminary’s identity should be directed to the Communications/Publications Office.

Obtaining the PTS Logo

The Logo and Identity Standards Manual

Memo and Fax sheet templates (MS Word)

Other Resources