The Seminary Logo

The look and feel of a signature, logo, and color palette need to communicate visually the essential qualities and values of the organization, along with its mission. In the case of Princeton Seminary, some of those qualities include:

Christian
biblically and theologically grounded
modern
sophisticated
global/international
scholarly
a leader

Our newly “enhanced” signature and logo give more weight to the word “Princeton,” as that is the word that distinguishes this theological seminary from other theological seminaries. They offer a cleaner, more modern presentation to ensure that the Seminary looks like a leader in theological education, research, discourse, and reflection on behalf of the church broadly and the Presbyterian church specifically. They also show a refinement of the previous Chi Rho logo and balance it with an updated signature for a total graphic identity that is stronger and more nuanced.

The purpose of an identity refinement is to introduce subtle changes that are consistent with an institution’s current and future direction, and not only to its past. While new brand positioning and a new graphic identity may be in the Seminary’s future, they should be undertaken with care, commitment, time, and both human and financial resources.

The Princeton Theological Seminary logo must be used consistently and correctly in order to function effectively. Specifications for its use and reproduction are detailed in this section.

All use of the Seminary logo must be reviewed by the Office of Communications/Publications before implementation.

The logo is printed in Black and Pantone® 200U Maroon inks.

Note: Pantone® is a registered trademark of Pantone, Inc., publishers of the Pantone Color Formula Guide.